Effectiveness, transparency, and low transaction costs are built into all RAFI strategies.
"The client service model for smart beta strategies needs to be radically different
from other types of strategies to produce better investor outcomes."
"If we extrapolate the investor returns gap to smart beta strategies,
poor client timing will completely negate the potential for positive excess returns."
JOHN WEST, JASON HSU
"The Biggest Failure in Investment Management:
How Smart Beta Can Make It Better or Worse"